An innovative concept in order to discover their activities, the Tourist Office worked with the agency Street Marketing ™ on an innovative concept in their own image. 800 ideas came from a brainstorming of creative people, scientists and consumers; ideas ranging from the most staggered to the most institutional. The specificity of the agency reach the target in an unexpected environment in a creative and totally original way. The choice of the Tourist Office of Argelès-sur-Mer stopped on the “Mondial of frozen bocce ball”. An event that allows to differentiate and create a sympathetic capital around the destination Argelès-sur-Mer.