On the occasion of the Brive Festival, the Street Marketing™ agency organized a street marketing operation in partnership with Nescafé Dolce Gusto to promote the event which took place from July 19 to 22, 2019.
For this operation a Nescafé Dolce Gusto stand was set up at the Brive Festival.
All festival-goers visiting the NDG stand were offered a coffee machine. A great street marketing operation with 63% of people questioned stating that they had seen the NDG brand at the Brive Festival and 68% of festival-goers stating that they associated Nescafé Dolce Gusto with the Brive Festival!