On June 20, 2015, the Gaillarde Brigade had a mission of the highest importance: to verbalize all the people not having the style “100% Gaillard”. We carried out an operation to enhance the brand identity in the streets of the city and convey the values ​​of rugby, gastronomy, traditions and authenticity of the region.

This operation increased store visits by 40%, store sales by 25%, and the video had attracted 150,000 views on social media!