The Charente Maritime launched the tourism promotion through this Street Marketing ™ operation carried out by the Street Marketing ™ Agency. Four young men dressed in stripped jersey and disguised in pierrots distributed magazines reciting poetic verses from the Charente Maritime. At the same time, the tourism department launched a photo contest with a hashtag #OnMetLesVoiles to engage the audience. Street Marketing ™ to promote tourism this summer, why not!