The Street Marketing™ agency has carried out a new and innovative Street Marketing™ operation on the occasion of the signature of a Research Chair between the ESGCI schools and Christofle for the ESGCI DBA, in partnership with the University of San Diego in California. For this event, the Street Marketing™ agency placed “Keecker”, a robot equipped with NESTOR Ai artificial intelligence technology, inside and outside the emblematic Christofle boutique on rue Royale. Customers were able to exchange and be guided by a robot and thus live a unique experience in the field of luxury.

As part of the signature of a Research Chair between the school ESGCI and Christofle, whose objective is to build bridges between the most recent scientific and academic research, we have set up robots to serve Christofle customers.

ESGCI DBA students, in partnership with the University of San Diego in California, have created an innovative new experience for the brand’s customers in the emblematic Christofle boutique on Rue Royale in Paris.

Customers were able to interact and be guided by a robot connected to NESTOR Ai artificial intelligence, and thus live a unique experience in the luxury sector.