We set up a beautiful Street Marketing operation in three Marionnaud stores in Paris, to introduce passersby the products of the iconic brand Elizabeth Arden. We design a game in order to invite the passerby to a funny activity and win one of Elizabeth Arden products. They had to choose a key attached to a balloon and try to unlock the chest in the shop. No losers, all the participants were offered a skin care session and test Elizabeth Arden’s products.