FACES is the largest distributor of beauty products in the Middle East and has been active in the beauty sector for over 20 years, with more than 75 stores in 10 countries in the region.
To celebrate its 20th anniversary, the brand contacted us for the creation of an innovative buzz operation. To do this, our street marketing™ team saw things big by creating 2 types of operations: a pyramid of bags as well as a big bag 5m high that was moved to several locations in Dubai (D3, MOE, The Springs…). A drive to store strategy has been put in place to support the buzz operation in order to generate in-store traffic. To do this, our on-site animators offered an empty Faces shopping bag and invited our participants to go into the store in one minute to win gifts.
In addition, a web to store has been set up. Our teams have created microsites posted in story instagram. Participants could play different games and pick up their gifts in the Faces shop.