For the launch of the book: The future of Guerilla Marketing
of Dr. Marcel Saucet, our teams have joined forces with David Bonfadini “The Magician” specialized in magic, Guerilla Marketing and social networks.
For this launch, we made a street and buzz video with the following elements
a fun magic trick that allows you to turn a $1 bill into a $1 bill.
$10 bill.
Through this video relayed on social networks, our teams present
a new way to create buzz through innovation.