Level kids is a brand with a store of more than 10,000 m2 in the commercial center of City Walk in Dubai. It offers clothes from top brands of haute couture (Kenzo, Gucci, Burberry …) for children from 0 to 12 years around activities fun, awakening and discovery. The brand wanted to increase traffic in its store by offering an activity with families during a campaign called “Pink flamingos on vacation.” For this, our team of animators offered the children of the mall hang balloons a key that opened a hidden chest in the store. In order to find the chest, the children had only to follow the footprints left by these famous flamingos on vacation in the commercial center until the store. We registered more than 2000 people entered in store per day!