Thierry Mugler wanted to create one of the first happening during the end of the 2000s, through an angel who passes with the perfume Angel Thierry Mugler. In order to create an innovative Street Marketing ™ operation our creative team set up a giant happening with professional dancers in Marseille and a freezing during the passage of the angel that represented the brand’s Angel perfume. The goal of this operation was to create an innovative communication action on the perfume market!