For the promotion of the International Academy of Alsace Wines, the agency Street Marketing™ organizes a partnership with Nescafé Dolce Gusto!
For this purpose, more than 5000 coffee machines have been made available at the entrance of the AIVA for all students wishing to take the competition, for the open days but also for the students of the academy.
Theme days around taste were organized with the aim of creating original tasting seminars between wine and coffee.