Jaeger Lecoultre

Jaeger Lecoultre

Jaeger Lecoultre called our agency to promote their brand to a new target in German-speaking Switzerland. Our mission was to design a book of ideas. These ideas gave birth to a parade with  fifteen musicians of Zurich music, riders wore a banner with the name, colors and logo of the brand Jaeger Lecoultre and men dressed in “dandy” and others with watchmakers’ blouses. They invited viewers to take a photo of the parade and share the visuals obtained on social networks.

Would you like to receive the quantitative results of this operation ?